Unless we go from “doesn’t work” to “could work,” we can never reach “does work," writes Doug Moran.

Doug MoranI spend much of my time helping people deal with things that are broken, flawed, or just don’t work.  This may be relationships, business processes, behaviors, etc.  As human beings, we like it when things work, and we find ourselves unsettled when they don’t.  Our natural reaction to things that don’t work is to fix them as quickly as possible.  Now that I have stated the obvious, so what?

The 'so what' is that we rarely move directly from “broken” to “fixed” or “doesn’t work” to “does work.”  There is an important interim step – “could work,” and too often people fail to appreciate the value of this uncertain time.  We all experience that feeling when we are dealing with a problem or challenge when we realize we have found a solution that could work.  When we reach this stage, things are still not working, but we have turned a corner.  We have a way forward that may get us where we need to be.  This state may be very short lived, or it may last years.  It all depends on the nature of the thing that doesn’t work.  When the Wright brothers realized that they had an idea that could make flight possible, it still took them several years to create an airplane that “did work.”  “Could work” is essential to all learning, just as it was for the Wright brothers.

"Unless we go from “doesn’t work” to “could work,” we can never reach “does work."

“Could work” can be a period of high stress and mixed emotions.  We may find ourselves feeling excited yet anxious.  We feel an internal conflict caused by the inherent uncertainty when things “could work.”  Although we may be upset or stressed by situations that “don’t work,” we can find a degree of comfort in the certainty of that state.  We can say to ourselves and others, “I know it doesn’t work, but I am working on finding a solution.”  When we embrace an idea or option that “could work,” we are committing to a path forward – but what if it doesn’t work?  There lies the uncertainty, but it is also an integral step forward.  Unless we go from “doesn’t work” to “could work,” we can never reach “does work.”

This is a key message of The Explanation Age by Dr. John Lewis, Ed.D.  This book reveals an important truth about the way organizations learn and grow.  The models that organizations use today to drive innovation and change are fundamentally flawed.  Tools like Six Sigma, Business Process Reengineering, and Kaizen, which are great for optimizing industrial processes, fail miserably when applied to learning processes like innovation and change.  The fundamental problem is that they treat organizations like machines rather than collections of human beings.  They are binary, because machines are binary.  Things either work or don’t work.  These processes and tools ignore the essential “could work” phase, so they ignore an essential part of human learning.  

In The Explanation Age, Dr. Lewis’s Innate Lessons Cycle model offers an alternative that embraces all three states of workability.  By doing so, his model allows an organization to think about and act on problems the way the human beings who make up the organization do.  When things “do work,” organizations can optimize existing processes, products, services, etc., while integrating new ones.  When things “don’t work,” they can think about what went wrong, explore root causes and implications, and investigate what can be done.  When things “could work,” organizations can plan and create solutions that can ultimately achieve the state of “does work.”  Lewis’s model gives organizations a way to deal with challenges the way the people who work there do naturally.

As leaders, we must help others embrace the uncertainty of “could work.”  We must recognize the discomfort and stress it creates.  We must act to channel this stressful energy towards finding ideas and solutions.  We must also help others recognize when we have “could work” and how we should move forward.  All leaders understand that one of the most important roles they play is enabling others to fix things that “don’t work.”  One of the things that distinguish great leaders from the rest is their ability to embrace uncertainty and ambiguity and to recognize the opportunities they present.  When we help others see what “could work,” we enable them to turn problems into solutions.  When we embrace the uncertainty, we help others understand that it is a price we pay for the value we hope to create.

Roles We Recruit


Read our weekly e-newsletter packed with career advice and resources for the strategic technology leader, and information about active searches.

The Heller Report

Add a Comment

It's Time for a New Approach to Disaster Planning

May 18, 2022

Planning Digital Transformation? Document your assumptions and risks

May 11, 2022