The Heller Report: The NFL's Winning AI Game Plan

The NFL has called AI’s number for plays to drive fan engagement, on-field performance and marketing, CIO Gary Brantley tells Martha Heller in an interview for CIO.com. A free mobile app for events access. Super high-definition video to determine first-down plays. Translations for audiences abroad. “I describe it the same way for fans, partners, and players. AI is an extension of your current capabilities,” Brantley says.

CIOs who strike the right balance between exuberance and risk awareness will be able to accelerate the development of outcome-oriented AI applications while addressing the underlying risks, argues long-time CIO and founder of Phase IV Ventures Anil Cheriyan. Among his recommendations: addressing AI fears head-on, investing in human-AI interfaces, developing strong governance, and experimenting with multiple AI models.

With more roles calling for AI fluency, it pays to know how to work with tools like ChatGPT. But what makes a good prompt? University of Sydney professors Sandra Peter and Kai Riemer, writing in The Conversation, advise engaging in conversations that follow the acronym CATS for context (background information), angle (specific attitude or perspective), task (direct instruction on presenting output) and style (output format, such as casual email or executive bullet points). “Give [GenAI tools] enough context to work with, and they might surprise you with how helpful they can be,” the authors write.

Demystifying AI for the board. Pursuing a disciplined approach to AI innovations. A generative AI playbook. Preparing your enterprise for AI adoption. Plus more advice, interviews, and analysis from The Heller Report connecting you to expert peers on managing the challenges and finding opportunities using artificial intelligence, all at our website.