
The Heller Report: United Airlines' AI strategy: The Airline That Makes Decisions Fastest Wins
While many companies are scrambling to adopt AI capabilities during our current gen AI boom, United Airlines is ahead of the game. “We've been building the gen AI foundation for years because we know that the airline that makes complex decisions the fastest wins,” says Jason Birnbaum, CIO.
What comprises a gen AI foundation? In addition to strong data engineering, processes, and a value mindset, Birnbaum says in today’s lead item, is “having connective tissue between the technology, operating, cyber, and legal teams to create the compliance structure required to deploy AI solutions with the proper safeguards.”
Learn about United Airlines’ AI innovation in customer experience, the team’s approach to scaling new ideas, and Birnbaum’s advice for tech leaders of tomorrow.
Also in this edition: We want your book recommendations! And undersea researchers turn to AI to decipher dolphins’ vocalizations.

Martha Heller
CEO
Heller
United Airlines' AI strategy: The Airline That Makes Decisions Fastest Wins

At United Airlines, a successful launch of generative AI applications to enhance customer service relied on engineering and risk management capabilities, CIO Jason Birnbaum tells Martha Heller in an interview for CIO.com. Engineering makes data useful in AI models. And cross-functional risk management ensures the use of gen AI applications are sound from legal, security and technological vantage points.
Recommend a Book for the Tech Leader Reading List

What book should every tech leader have on their shelf? What books have sharpened your thinking as a leader? Share your recommendations for the books you have recently read or heard that helped you as a business technology leader. We will publish a “recommended reading” list based on your responses in an upcoming issue.
Google, University Researchers Develop AI Model to Speak with Dolphins

Do dolphin sounds make up a language? The Georgia Institute of Technology’s Wild Dolphin Project has a new tool to help them find out: a large language model developed with Google. DolphinGemma uses the Gemma open AI model and a Google audio technology called SoundStream. The data to train the model comes from the Wild Dolphin Project’s decades of recordings. The system can “tokenize dolphin vocalizations, allowing the sounds to be fed into the model as they’re recorded,” ArsTechnica reports. Research divers plan to test whether they can prompt dolphins to “speak” to them in response to a colorful object they display and describe using simulated sounds from the AI model.
In Search Of: Senior Vice President, Digital Product Engineering

Heller has been retained to recruit a Senior Vice President, Digital Product Engineering for a global engineering and construction company. Reporting to the Chief Digital Technology Officer, this role is responsible for overseeing and executing the development and continuous delivery of high-quality software products and driving the development and implementation of AI services to support innovative business solutions. The ideal candidate will have 10+ years of senior leadership experience within product engineering, digital product delivery or a related field. The role will be based in the Midwest.
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